Resources
What we’ve been up to
How global content comes together, drawn from the projects we deliver, the conversations we’re part of, the ideas we share and the research behind them.
Blogs
Press
Locaria’s Chief Operating Officer, Lindsay Hong, Shares Insights in The Drum’s ‘How Advertising Firms Are Helping Rebuild Ukraine’s Ad Sector’ Feature
Following the one-year landmark of the war in Ukraine, the country’s booming international advertising industry has come under immense pressure.
Locaria Strengthens Vendor Support With Experienced Hire
Today Locaria welcomes Eugenia Estella Rodilla as Vendor Manager.
Project Manager Cristina Marín nominated for ATC award
Locaria’s Cristina Marín, from Almería in southern Spain but now resident in Acton, West London, is shortlisted for Project Manager of the Year in the annual ATC Language Industry Awards.
Reports
The Case for Centralising Creative Adaptation Systems
Why fragmented, market-by-market workflows are no longer sustainable, and what a centralised creative adaptation model does differently.
AI Voice: Unlocking Multilingual Synthetic Storytelling
How generative voice technology is reshaping global advertising, and what brands need to get right to use it well.
Challenges & Opportunities of Multilingual Content Creation in the Age of AI
Why multilingual content is far more than translation, and why AI makes the case for human expertise stronger, not weaker.
The AAA of Multilingualism
Native-speaker status alone does not guarantee excellent language production, so multilingual competence must be understood, assessed and actively maintained.
Paid Search Performance Linguistics®
Locaria's performance linguistics goes beyond static translation, using continuous audit, optimisation and testing to lift paid search click-through, conversion and revenue across markets.
Data Science and its Practical Applications in Multilingual Content
Inside the tools behind multilingual content, and the human judgement that makes them work.
Performance Production – Scaling Global Content
A decade of performance marketing learnings, applied to the wider challenge of scaling global content across markets and channels.
Managing Global Content through the Pandemic and for the Future
Adapting multilingual content across paid media, organic media and website localisation to shifting behaviours through the pandemic and into recovery.
Strategic Website Localisation
The full scope of website localisation, detailing how brands adapt different content types to drive local e-commerce growth.
Case Studies
Hibob – Global Linguistics Partnership
Locaria partnered with HiBob to scale its international growth, delivering culturally nuanced, brand-safe multilingual content through a tech-enabled workflow fully integrated into their existing marketing ecosystem.
Vegamour – International Expansion Strategy
Locaria assisted VEGAMOUR in identifying and prioritising key countries for expansion, creating a strategic rollout roadmap to successfully launch and grow their e-commerce D2C business and digital presence in international markets.
Finnish Design Shop – International Scaling At Speed
Locaria helped Finnish Design Shop, the world's largest Nordic design online store, localise its website for France and Germany, delivering swift translation of high-volume content to support the brand's rapid expansion.
Autodesk – Optimising Video Content to Drive Engagement
Locaria analysed the Fusion 360 YouTube channel, providing best-practice guidelines, search demand analysis, content gap identification and recommendations to drive more organic video engagement.
Molekule – The Power of Strategic Localisation Planning
Locaria helped Molekule to identify new markets for its product range, and localise marketing and e-commerce content to drive international growth.
Easyhotel – Scaling Multilingual SEO Tactics Across Europe
Locaria provided easyHotel with a team of international SEO specialists, driving organic traffic growth in just a matter of months through localised metadata for hotels and editorial pages across its main sites within Europe, covering France, Germany, Italy, Spain and the Netherlands.
Sally Beauty – SEO-led Website Localisation
Locaria combined SEO with localisation to help beauty product retailer and wholesaler Sally Beauty improve their organic performance and customer experience across France and Germany.
Printemps.com – Website Localisation & SEO Case Study
Locaria helped Printemps.com localise its website for the UK market by combining SEO and localisation to deliver content at scale, reflect the brand's tone of voice, and create a consistent customer journey.
Kate Spade – Fashion and Retail Cross-channel Localisation
Locaria partnered with Kate Spade to ensure consistency across channels, assets, and markets while maintaining a luxury tone of voice, resulting in increased brand awareness, reduced localisation turnaround times and costs and a refreshed style guide.
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