Sally Beauty SEO-led Website Localisation Case Study

Parallel research into local language keywords as well as linguistic tone of voice was carried out, to give the project a secure and authentic footing. Content was split into several groups and different methodologies applied to maximise impact on organic KPIs while being cost-effective. A combination of human seo-led localisation was used along with machine translation and post-editing, plus pure SEO content origination for key pieces of content that were important for the strategy.