To help beauty product retailer and wholesaler Sally Beauty improve their organic performance in France and Germany, Locaria brought the science of SEO together with the art of localisation.
Parallel research into local language keywords as well as linguistic tone of voice was carried out, to give the project a secure and authentic footing. Content was split into several groups and different methodologies applied to maximise impact on organic KPIs while being cost-effective. A combination of human seo-led localisation was used along with machine translation and post-editing, plus pure SEO content origination for key pieces of content that were important for the strategy.
The result was an enhanced customer journey and a 400% increase in page one rankings for Germany, and 164% increase in page rankings for France.