Creative adaptation and localisation for global brands

Repeatable, structured content such as product copy, resizes and high-volume versions runs through AI and automated workflows, checked by linguists against your terminology and brand rules.

AI drafts, people decide. Machine translation, AI voice and templated design speed up the work, and in-market specialists review, refine and approve every version.

Campaign lines, humour, wordplay and hero films are transcreated, recorded and finished by specialists who know the market, with creative routes and a rationale for each.

Central account and project management, nearshore adaptation hubs and more than 1,400 in-market specialists work as one team, with one brief, one quality standard and one point of contact.

Our Adaptria platform connects briefs, workflows, assets, approvals and budgets, and is designed to work with the tools your teams already use, so you can see the status, quality and cost of every asset in every market.

We don’t create the original campaign. We take the master creative your teams or agencies produce and make it work in every market, which is why creative agencies often bring us in as their adaptation partner.

Locaria is a creative adaptation and localisation agency for global brands. We adapt existing campaigns, content and websites for other languages and markets through three services: Creative Linguistics (localisation, transcreation, copywriting and website localisation), Creative Adaptation (versioning, video editing, voiceover, post-production and usage rights) and Multilingual Marketing (SEO and GEO, PPC, paid social, email and product feeds), supported by cultural consultancy and research.

We use AI where it makes content faster and more affordable without hurting quality, such as machine translation with human post-editing, AI voice and lip-sync, and automated versioning. In-market specialists stay responsible for creative decisions, cultural fit and final quality. AI can produce possibilities. Our people decide what is worth putting in front of you.

Adaptria is Locaria’s own platform for managing global content adaptation. It handles briefing, workflow routing, asset and version tracking, feedback and approvals, quoting and reporting, and is designed to connect with the systems your teams already use. Our in-market specialist network runs on it, so you get technology and people in one service.

We work in 83 languages across 98 markets through more than 1,400 in-market specialists, with project management and nearshore adaptation hubs that let us deliver around the clock.

No. We adapt them. Your brand or creative agency develops the master creative, and we make it work in every market: transcreating copy, recording voiceover, editing and versioning video, and adapting static, digital and print assets. Many creative agencies work with us as their adaptation partner.

Yes. Locaria is part of Stagwell, the global marketing network. We provide multilingual adaptation for Stagwell agencies and their clients, and work directly with global brands.

Tell us which markets you need, what content you want adapted and your timeline. We’ll recommend the right mix of automation and specialist work and come back with a scoped proposal.