Tools such as Frame.io and Adaptria help bring assets, feedback, approvals and project status into connected workflows. The exact setup can be adapted around the client’s existing processes and technology.
Creative Asset Technology
Technology Across the Creative Workflow
Different creative challenges need different tools. We use technology across the adaptation process, from designing and editing assets to adapting visuals and video, scaling versions, collaborating on feedback and managing delivery.
Whether you already have an established creative technology stack or want us to recommend the best tools for the job, we can build our adaptation workflow around the way your teams work.
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WHITEPAPER
The Case for Centralising Creative Adaptation Systems
Why fragmented, market-by-market production breaks down at scale, and what a centralised operating model looks like instead.
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What creative technology does Locaria use?
Locaria uses a range of creative technology including Adobe Creative Cloud, Figma, Frame.io, LucidLink, Massive.io and ElevenLabs. We choose tools based on what the adaptation needs, rather than relying on one fixed technology stack.
Can Locaria work with our existing creative technology?
Yes. We’re technology agnostic and can work within an existing client setup where it makes sense. We can also onboard new tools and recommend technology when there is a better way to handle a particular adaptation challenge.
How does Locaria use AI for creative adaptation?
We use AI where it can make adaptation faster or open up new possibilities. This can include adapting imagery, generating voiceovers, supporting video localisation and creating variations of existing creative. Our specialists review and control the final output.
Can creative adaptation be automated?
Some of it can. Repeatable changes such as versioning, resizing or changing defined elements within a template can often be automated. Work that requires more creative judgement is handled differently, so the level of automation depends on the asset and the brief.
How do you scale creative assets across multiple markets?
We combine creative tools, templates, automation and workflow technology to manage multiple market and format variations efficiently. This helps us scale adaptation without requiring every asset to be rebuilt manually.
Can you adapt assets directly in Figma and Adobe Creative Cloud?
Yes. Our teams work in tools including Figma, Photoshop, Illustrator, After Effects and Premiere Pro, so adaptation can take place within the same creative environments used to build and edit the assets.
How do you manage feedback and approvals across different markets?
Do clients have to use Locaria's technology stack?
No. Our technology ecosystem reflects the tools we currently consider best suited to different types of creative adaptation, but it isn’t a closed stack. We can work with client technology and adopt new tools where there is a clear reason to do so.
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Every beautiful relationship begins with a simple hello.
So let’s chat. It might be the start of something.
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