THE AAEE Approach
Foundations: Data-Driven Decisions
Data sits at the heart of everything we do. Before a project kicks off, we quantify the potential impact and outline a framework to measure success.
Discovery sessions with stakeholders, project managers, data scientists and end-users ensure every requirement is understood and addressed effectively.
Delivery: Prototyping and MVPs
Agility is key. Rapid prototyping and Minimum Viable Products (MVPs) deliver scalable solutions that align with our clients’ goals. This iterative process ensures adaptability and effectiveness at every stage.
Measurement: Tracking and KPIs
We monitor delivery times and track Key Performance Indicators (KPIs) throughout the project lifecycle. This ensures accountability, measures true business impact, and drives continuous improvement.
Tools: In-House and Integrative Solutions
In-house development capabilities and direct integration of external tools deliver tailored solutions. Our flexible infrastructure ensures every project benefits from the best possible technology stack.
Real-World Impact
12x
Faster turnaround through automated reporting, accelerating data collection and analysis.
273x
Faster AI-assisted keyword categorisation at 90% accuracy compared to humans as part of workflow optimisations
90%
Reduction in transcription process time, with improved overall quality through AI-driven call management.
6h
Saved per team member monthly through an AI-powered note-taker, increasing efficiency by 3.96%.
Greater Flexibility
Custom workflows allow optimal partner and tool selection, reducing dependence on monolithic systems.
Cost Efficiency
In-house solutions eliminate licensing costs and improve operational performance.
AI-generated output undergoes rigorous human review to eliminate errors and biases.
This blend of human expertise and advanced technology ensures high-quality, reliable services tailored to our clients’ needs.
Get in TouchA Future-Ready Partner
Locaria is committed to innovation with purpose. By responsibly leveraging AI and automation, we set new benchmarks in efficiency and effectiveness while maintaining an unwavering focus on quality.
Our principles guide our approach:
- Efficiency Boost: Accelerating tasks without compromising quality.
- Enhanced Effectiveness: Delivering results that surpass expectations.
- Human Oversight: Ensuring accuracy and eliminating biases through expert review.
FAQs
Every beautiful relationship begins with a simple hello. So let’s chat. It might be the start of something.
Does Locaria see AI as a replacement for human creativity?
No. Locaria treats AI as a tool for augmentation, not replacement. The approach relies on a human-in-the-loop process that blends machine speed with human cultural expertise.
What does Locaria recommend before adding AI to an adaptation workflow?
Fix the workflow first. AI readiness depends on clear playbooks, reusable assets, and centralised strategies. Added to a fragmented system, AI magnifies existing inefficiencies rather than improving quality.
How does Locaria manage AI integration across the agency?
Locaria launched a dedicated AI, Automation, Efficiency, and Effectiveness (AAEE) department in 2023 to manage this integration.
Where does Locaria apply AI in day-to-day adaptation?
In tasks where AI genuinely performs at scale, including:
- Creative adaptation, for copy exploration, image variations, and rapid versioning.
- Quality assurance, detecting missing supers and logos, checking clear space, flagging off-palette assets, and generating alt text and captions.
- Visual generative adaptation, performing culturally relevant background and product swaps without local market shoots.
- Product feeds, for ingestion, tagging, anomaly detection, and predictive performance modelling.
- Machine translation, combining Neural Machine Translation with human post-editing for high-volume work.
What are the limits of AI in global content adaptation?
There is no single, end-to-end AI solution for high-end global brand adaptation. AI still struggles with cultural nuance and emotional storytelling, compliance and brand governance, and design accuracy, where misplaced fonts or disrupted layouts often need manual correction.
Does a human review AI-generated work before it's delivered?
Yes. Every AI output, whether multilingual, creative, or data-driven, is reviewed by a human specialist before delivery, to guarantee quality and cultural resonance.
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Every beautiful relationship begins with a simple hello.
So let’s chat. It might be the start of something.
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