Localisation

Localisation Services for Global Brands

Adapt content for different languages and markets with in-market linguistic expertise. We localise marketing, digital and customer-facing content so it reads naturally, stays true to your brand and works for the audience it was created for.

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Why it matters

Translation gets the words right. Localisation gets the meaning right.

Language is only one part of what makes content feel local. Terminology, tone, cultural references, currencies, dates, units, formats and local conventions can all affect how a message is understood.

Our in-market linguists adapt those details alongside the language, helping content feel natural to local audiences while protecting the meaning and brand voice behind the original.

LANGUAGE & TERMINOLOGY

Content is adapted using the language and terminology audiences actually use in-market, with brand and product terminology kept consistent.

CULTURAL CONTEXT

References, expressions and assumptions are adapted where needed so the content makes sense within the local culture.

LOCAL CONVENTIONS

Dates, currencies, measurements, number formats, addresses and other market-specific conventions are localised for the audience.

TONE & BRAND VOICE

Wording is adapted so the brand still sounds like itself across languages and markets.

What we localise

Marketing & Brand Content

Campaign copy, email, CRM, social content, brand communications, sales materials and other customer-facing content.

Digital content

Landing pages, product content, ecommerce copy, help content and other digital assets. Read how Kate Spade localised content across channels.

Video & multimedia content

Scripts, subtitles, on-screen copy and supporting content adapted around language, timing and local requirements. For content that needs more, see our transcreation service.

Not sure whether localisation is the right approach for your content?

Tell us what you’re working with and we’ll help you decide: localisation, transcreation, or something in between.

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Here’s what our clients have to say

Backed by results. Built for teams like yours.

We have been working with Locaria for over one year now and our collaboration has been a value-adding experience. They have been providing us with all-round, data-driven linguistic support on all segments of our marketing campaigns, from email marketing and blog posts to multilingual SEO.

Sian Nash Brand Marketing Manager

We've been working with Locaria for more than 6 months now and we can tell you that we are fully satisfied with the service. The translations are qualitative and the deadlines are really reasonable. We can count on the team.

Bianca Teulère International Editorial Coordinator

Locaria is our go-to partner for all our localisation needs. They have a responsive and consultative staff that delivers high-quality translations in a timely manner. We can always trust that our projects are handled with care and detail.

Zenas Wilson Senior Operations Manager

Locaria has been instrumental in helping us to achieve our objective of launching five multi-lingual brand websites simultaneously. Their approach to localisation and account management is rigorous and they have proved to be a valuable partner for our global team.

Guy Chambers Head of Digital

It has been fantastic working with Locaria on our translation and email projects. Their flexibility, understanding of our needs and quick turnaround times have helped us deliver strong results. We look forward to continued collaboration with the team.

Vivek Khandelwal Head of eCommerce & Digital Marketing

We selected Locaria, to deliver Simplified Chinese, German and Italian and we were delighted with their speed of response, flexibility and the quality of their translations. We also co-designed a new update process with Locaria and we can now easily keep our site up to date and fresh.

VP, Digital and IT

Thanks to their teams based in different countries and their business model, they have always delivered high quality services to our company. We recommend Locaria to those businesses that want to increase their efficiency in processes and the quality of their translations.

Hector Montero International Operations Manager

No one has been more helpful, honest and creative than your team from Locaria. Our relationship goes back a couple of years now and I want to thank you all for your willingness to help us build this business from the ground up.

Managing Director, International Sales

WHITEPAPER

How to choose the right localisation methodology for your website

Methodology selection, content considerations by asset type, and how to build a localisation approach that holds up across markets, covered in our strategic guide.

Download Whitepaper

LOCALISATION FAQs

Every beautiful relationship begins with a simple hello. So let’s chat. It might be the start of something.

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What is the difference between localisation and translation?

Translation converts content from one language to another with a focus on linguistic accuracy. Content localisation goes further, it adapts the content to the cultural norms, language trends, and conventions of the target market, so it reads as if it were written there, not converted from somewhere else.

How is localisation different from transcreation?

Localisation remains anchored to the source text, adapting it for cultural and contextual fit. Transcreation starts from a brief and gives linguists the freedom to rewrite content entirely, prioritising emotional and cultural resonance over linguistic fidelity. Localisation is the right choice when the message travels; transcreation is for when it needs to be reinvented. Learn more about transcreation.

What kinds of decisions does localisation involve?

Beyond language, localisation considers currencies, date and time formats, cultural references, local conventions, and how the target audience expects to receive information. Where those choices aren’t straightforward, we flag them back to the client rather than deciding unilaterally.

When should I use localisation rather than transcreation?

Localisation suits content where the core message is sound and the goal is cultural authenticity such as product pages, email copy, social content, ad scripts. Transcreation is reserved for assets where the impact depends on wordplay, humour, or emotional reinvention that a direct adaptation can’t preserve.

What content types does your localisation service cover?

We localise digital marketing copy, website content, ad scripts, supers and subtitles, email campaigns, paid social content, and more across markets, formats, and languages.