The problem: decisions made without the full picture
Global marketing teams often plan new-market activity with limited insight into local competitor activity. Without that data, decisions default to instinct rather than evidence.
The cost of guessing
Enter a market blind and the risks stack up fast: budget spent on channels competitors already dominate, messaging that misses local positioning, and a launch that struggles to find traction against players you didn’t know were there.
The solution: research that becomes a recommendation
The objective isn’t simply to document what competitors are doing. We translate competitor activity into clear recommendations on how you should differentiate, communicate and invest.
What this includes
Our methodology can include:
- Building a local competitor set
- Analysing brand positioning
- Reviewing messaging and tone of voice
- Assessing imagery and creative approaches
- Comparing websites, paid search, social and organic activity
- Reviewing keyword coverage and search visibility
- Analysing audience targeting
- Identifying media investment and channel emphasis
- Comparing promotional strategies
- Conducting SWOT and gap analysis
We scope the mix to your brief, not the other way round.
Turning competitor research into market opportunity
Following a major rebrand, a global MedTech brand needed to understand its competitive position in the German market. We compared media spend by category, analysed imagery and messaging angles across competitors, and reviewed search traffic rankings and social engagement to show the brand exactly where to invest and how to position for growth.
Understanding what resonates across borders
A major music festival needed to understand how to communicate with international music tourists across four outbound markets. We compared competitor communications in each market to identify the content and platforms local audiences actually engaged with. The research gave the organisers a clear steer on what to say, and where to say it, in every market.
Where this connects
Multilingual social listening can feed into this pillar when it’s used to analyse competitor conversations, reputation, sentiment and category themes online. It’s one research method we can draw on, not a substitute for full competitor analysis.