Performance linguistics is Locaria’s content approach for international paid search, combining PPC activation and campaign measurement with expertise in language and local e-commerce nuance. It brings together a dedicated team working to client KPIs, trained linguists, tight quality controls and proactive content creation, analysis and optimisation.
Brands that rely on machine translation, untrained employees, agency network offices or English-only campaigns see lower click-through and conversion, lower quality scores and higher cost-per-click.
The approach drives performance through A/B testing, audits, keyword research, negative optimisation, and recommendations on when to localise, transcreate, originate or create templates. Linguists continuously audit, optimise and adapt, re-applying learnings and measuring impact. Methodologies fit the content type. A technology stack scans PPC accounts daily for errors and low performance, and a short small-scale test demonstrates impact through a test, learn and adapt cycle.
Download Whitepaper