Reports Archive

Think Locally to Win Globally

How global brands can protect creative impact across markets

The Case for Centralising Creative Adaptation Systems

Why fragmented, market-by-market workflows are no longer sustainable, and what a centralised creative adaptation model does differently.

AI Voice: Unlocking Multilingual Synthetic Storytelling

How generative voice technology is reshaping global advertising, and what brands need to get right to use it well.

challenges and opportunities of multilingual content creation in the age of ai 3 intersecting yellow lines and an image of squares with the word AI in the middle of one squrae of them

Challenges & Opportunities of Multilingual Content Creation in the Age of AI

Why multilingual content is far more than translation, and why AI makes the case for human expertise stronger, not weaker.

The AAA of Multilingualism

Native-speaker status alone does not guarantee excellent language production, so multilingual competence must be understood, assessed and actively maintained.

Paid Search Performance Linguistics®

Locaria's performance linguistics goes beyond static translation, using continuous audit, optimisation and testing to lift paid search click-through, conversion and revenue across markets.

Data Science and its Practical Applications in Multilingual Content

Inside the tools behind multilingual content, and the human judgement that makes them work.

Performance Production – Scaling Global Content

A decade of performance marketing learnings, applied to the wider challenge of scaling global content across markets and channels.

Managing global content planet earth with glowing lines and nodes

Managing Global Content through the Pandemic and for the Future

Adapting multilingual content across paid media, organic media and website localisation to shifting behaviours through the pandemic and into recovery.