Media Optimisation

The importance of language in Dynamic Content Optimisation cannot be underestimated.

For brands with high volumes of campaigns, DCO is truly where creative and data converge. In addition to leveraging the data driven personalisation, correct multilingual adaptation and implementation is critical to ensure relevancy across multi-market campaigns. Dynamic campaigns use multiple layers of creative and having the right strategy for each language, aligned to the overarching data flow and automation, ensures ad relevancy and drives engagement and conversions.