We blend data, local insight and platform knowledge, to deliver effective multilingual marketing campaigns.
Performance Linguistics
Due to our digital marketing foundation, we are able to measure the impact of great multilingual content on your business using digital marketing metrics.
We take your international content and change it to drive business performance, testing and iterating to fully optimise.
Combining our linguistic flair and data insights, we originate high performing paid media campaigns with localised content that drives conversions in each market.
Our linguistic team are experts at finding the balance between copy that meets channel rules, drives traffic, and remains consistent with brand style and terminology in any language.
Our capabilities for using data science in linguistics goes beyond the norm.
In addition to expertise in traditional neural machine learning and translation technologies, we use Locate and human specialisation to deliver exceptional and bespoke solutions for clients, including incrementality testing.
Using a data-driven approach to email marketing translation and transcreation, we create campaign content of the highest quality, to ensure that the best subject lines, copies, structure and CTAs are used, to drive effectiveness from each segment in your target market.
The importance of language in Dynamic Content Optimisation cannot be underestimated. For brands with high volumes of campaigns, DCO is truly where creative and data converge. In addition to leveraging the data driven personalisation, correct multilingual adaptation and implementation is critical to ensure relevancy across multi-market campaigns. Dynamic campaigns use multiple layers of creative and having the right strategy for each language, aligned to the overarching data flow and automation, ensures ad relevancy and drives engagement and conversions.
Youtube videos have become an important format in content marketing over the years. Whether it’s for lead generation in B2B or for capturing consumer’s attention in B2C, video content can be instrumental in the sales funnel.
That’s why, it’s essential to produce content in the language that resonates best with your target audience. In an extremely competitive platform such as YouTube, securing visibility on niche topics is crucial to have conversions.
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