social listening

Research & Insights

Social listening is a powerful mechanism for capturing customer sentiment, supporting reputation management and helping brands to understand the conversation supporting their products and services.

Understanding your audience by demographic and using granular data can help improve local-level performance.

Achieving a cohesive understanding of global audiences, trends, conversations and competitors requires not only the right tools, but also linguistic expertise and an intimate knowledge of digital audience engagements, search behaviours, and preferences. We work with insight teams to explore local nuances with social listening to ensure that brands can have the best conversations with their audience, regardless of market and language.


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