Localisation & Adaptation
Localisation Planning combines the specialist skills of content and media platform planning, with a deep understanding of localisation methodologies.
Our Localisation Planning team works with our clients, to map different content types against different methodologies, and will review the impact of applying cost-reducing tactics, such as leveraging AI, vs investing more in higher quality copy creation via transcreation or bespoke copywriting.
Our planners are experienced in data, and set up test-and-learn frameworks to demonstrate the impact of localisation and adaptation decisions are making on marketing or e-commerce performance. This provides tangible data points to build bigger cases for localisation investments.
Localisation decisions are often made on a market-by-market basis, and can change based on fluctuating business requirements, and developments in quality output of AI and machine based technologies.
