Company
Locaria combines the linguistic capabilities of a translation service, with the ROI-focus of a digital marketing agency to provide performance campaigns in all markets. Our native-speaking analysts are fully trained across regional marketing channels and work cooperatively with channel specialists to ensure that campaigns are fully optimised. Whether your international goals surround earned, owned or paid media, Locaria can seamlessly convey your brand message in the most engaging way, and across the most effective online channels.
With a global footprint, we have an intimate knowledge of international markets, are able to service your needs in whatever timezone makes sense and benefit from great relationships with local media.
About The Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. The Stagwell Group portfolio includes more than a dozen collaborative, digital-first agencies.
Approach
Locaria is a pioneering digital language service provider that sits within The Stagwell Group. We combine engagement metrics with content creation processes by harnessing data from all stages of the customer journey including awareness, consideration and engagement. We maximise the effectiveness of global content seamlessly across territory, platform or media for brands with international ambition.
History
Twelve years ago, digital channels were in their infancy. Global paid search and display were used here and there, but most of the volume for traditional and digital marketing was driven by the core markets. This consisted of the US, the UK, France and Germany. Generally, operations weren’t so globally centralised such that one network could run everything individually.
Management
Our management team combines exceptional expertise in digital marketing and localisation services. With a breadth of knowledge of ecommerce and marketing production, gained from agency and client-side experience, the team is driven to optimise our customer experience in all areas of the business.
Philanthropy
Locaria Philanthropy seeks to share our company values with the wider community. Go global, think local. We focus the skills and ambition of our employees and combine them with the passion of local non-profit organisations that support people from around the world.
Quality Assurance
Quality is of the utmost importance to Locaria as we recognise it is a key consideration for our clients. This policy sets out the guiding principles for how we will ensure a culture where quality is embedded throughout, ensuring success for our clients and respect for the languages and culture in which we work.
