Publications

Global Content Purchasing

This white paper seeks to further understanding of the processes through which effective multilingual content can be created, by explaining what is driving costs for suppliers, and helping purchasers ask more informed questions during their procurement processes. Locaria believes in only creating content that drives performance, not in content for content’s sake.

We also see it as an important part of our client relationships to ensure transparency and control over localisation spending. “We Grow Together” is one of our core values by which we work to push ourselves, our clients and our industry forward. This guide is one initiative to improve pricing transparency in multilingual content and marketing services, build trust, and increase understanding of the true value that multilingual content brings. These services include but are not limited to multilingual PPC, SEO, social media, website localisation, multimedia, and market research. At the production level, this can include translation, localisation, transcreation, copywriting, transcription, subtitling, dubbing and voiceover.

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