Research shows that the closer you are to the first position in the SERP (Search Engine Results Page), the bigger the click through rate (CTR) is. Having qualified traffic on the website also increases the chances of conversions. easyHotel used the hiatus of the pandemic to move forward strategically and revamp its domestic and international websites in anticipation of a travel industry rebound and wanted to improve onsite traffic to its main sites within Europe, covering France, Germany, Italy, Spain and the Netherlands. Locaria provided a team of international SEO specialists to leverage local search trends and create new metadata for hotels and editorial pages in the local language of their target audience. With Locaria’s expertise in content production and SEO practices, easyHotel’s online traffic grew organically in just a matter of months.