Localisation & Adaptation
Audiovisual media is an essential part of the translation and localisation strategy of global marketing campaigns. Our deep linguistic knowledge extends to multimedia translation and localisation, including audiovisual translation services such as voice-overs, dubbing, and subtitling.
We work with production agencies, either directly or in partnership via our clients, to create the best localisation solution for each target language and audience.
We bring a suite of services into multimedia adaptation projects, leveraging translation, localisation, transcreation and transcription of source texts, and audiovisual services including voiceovers, subtitling, local market talent selection.
We sit as a consultative partner, working directly with creative agencies, production houses and brand managers, to build solutions and workflows to deliver demos, how-to’s, product showcases, social creative and brand campaigns in 75+ different languages.
Subtitling & Transcription
With the rise of digital video and audio advertising, it is crucial for your content to reach the target audience. We provide end-to-end support in transcribing audio content and time-coded captions so that assets can then be adapted for new markets and new formats, or so local activations can be understood by global marketing teams for consistency.
Subtitles play an important role in digital video adaptation, especially with the rise of video platforms such as YouTube where closed captions and SRTs are used by algorithms to understand and rank content, and on social platforms where 82% of users watch video content with the sound off. This has significantly increased the importance of the art of adapting and embedding subtitles to engage with audiences with relevancy and in perfect sync.
Voiceover & Talent Casting
A key way to reach and engage your audience is through voice-overs and leveraging local talent. This process entails many technical, cultural and linguistic aspects to ensure the specific brand voice, style and intention of each project is conveyed.
Locaria can provide support at every step of the production process. First, voice scripting that conveys the intended message; voice casting that represents and connects with the target audience; dubbing and voice-overs with linguistic support from our language experts; assembling all the aspects together through video editing to ensure everything matches perfectly; and finally, video proofing as our last step to provide quality assurance.
We can also provide real-time linguistic support and dialect coaching during filming/taping audiovisual content in order to ensure the correct local community is being portrayed in a way that is culturally sensitive or regionally authentic.
Using data and language insights, we are able to extract the precise vocabulary, tone of voice, and cultural nuance for each multimedia project. This includes voice casting and scripting for target markets, subtitling, origination, and proofing to ensure the target content matches the pace and context of the original version.
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