Wednesday May 1, 2019 - Posted by: Luke
Given the opportunity for social growth within the GCC, it was necessary to utilise technology innovation, accurate measurements and applied local market knowledge, to ensure that content investment decisions were both robust and performance-driven.
Two months after the initial launch of Arabic social activities, we had already increased the amount of revenue generated through social activity by over 100%.
This included a doubling of revenue sourced on SHOPBOP's most popular social channel – Instagram. The weekly traffic to the website increased 2.6 times, whilst website engagement improved by 17% within the first 2 months.