Press Release: Stagwell Group acquires leading global performance marketing agency Forward3D Group

Thursday December 7, 2017 - Posted by:

WASHINGTON, December 7th, 2017.
The Stagwell Group today announced its affiliate has acquired Forward3D Group (Forward3D & Locaria), a global performance marketing agency.

Forward3D Group is an award winning international performance marketing agency. The London based agency runs cutting edge digital marketing campaigns across search, content, display and social with industry-leading linguistics, data science and technology. Forward3D specializes in international, online direct response campaigns and market to over 100 territories with offices in Moscow, Dubai, Shanghai, Seoul, Hong Kong, Singapore, Tokyo, Paris, Hamburg, and New York.

“Forward3D brings a great international performance marketing group to the Stagwell family,” said Mark Penn, Managing Partner and President of The Stagwell Group. “Forward3D helps clients every day in 50 languages across more than 20 search and social platforms around the world. With PMX Agency and Forward3D as part of the Stagwell Group, we are now one of the world’s largest independent performance marketers.”

Forward3D Group CEO, Martin McNulty, commented on the news:
“We are delighted to be part of The Stagwell Group. We fully believe in the vision Mark Penn has set out for the future of agency networks, and feel this aligns with our own vision and strengths as an agency. Forward3D Group has grown considerably over the last few years and believe this move will accelerate that growth in the years to come, building on our advanced digital marketing and international capabilities.”

Terms of the deal were not disclosed. Forward3D Group’s leadership team: Martin McNulty (CEO), Gary Reid (MD EMEA & APAC), Hannes Ben (Chief International Officer) and James Parr (CFO) will continue to manage agency operations.

This is the Stagwell Group’s 16th investment in under two years. Also in the portfolio is media innovator MMI Agency, healthcare and consumer experts SCOUT, research leader Harris Insights & Analytics, performance marketing firm PMX Agency, creative digital leader Code and Theory, strategic communications agency SKDKnickerbocker, entertainment research innovator National Research Group (NRG), public relations firm Finn Partners, communications agency Wye Communications, digital advocacy shop Targeted Victory, creative advertising consultancy Wolfgang and technology innovator Stagwell Technologies.

Results International served as financial advisor to Forward3D Group in this transaction.

About The Stagwell Group
The Stagwell Group LLC (the “Stagwell Group”) is a registered investment advisory company formed by Mark Penn. The Stagwell Group manages a private equity fund whose portfolio includes more than a dozen collaborative, digital-first agencies.

About Forward3D Group
Forward3D Group is an digital marketing agency running activity across 100+ markets in 50+ languages for some of the world’s leading brands. With over 300 employees across 11 offices Forward3D Group offer a truly global service in search, display, social, content as well as unique performance linguistics and data science offerings. Forward3D Group’s culture is one of innovation, transparency and creativity, as evidenced in the creation and use of their proprietary technology.

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