Three different approaches to translation

Three different approaches to translation

As the internet and the expectations of customers have evolved, however, it has become...

Protected: Talking COVID

Protected: Talking COVID

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Why localised marketing content is key to succeed globally

Why localised marketing content is key to succeed globally

This is truer than ever in the post-COVID world, with the pandemic driving a...

Machine translation: How to make it work for you

Machine translation: How to make it work for you

If you’re planning an international marketing campaign to support an expansion into new global...

Making the Most of Martech Part 2: Leveraging linguistics for international impact

Making the Most of Martech Part 2: Leveraging linguistics for international impact

Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

Making the Most of Martech Part 1: A Starter Guide

Making the Most of Martech Part 1: A Starter Guide

It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

Accessing The UK Opportunity in 2021

Accessing The UK Opportunity in 2021

As the UK sees continued success with the vaccine roll-out and expects to emerge...

Ecommerce in 2021: How you can succeed amid rising competition

Ecommerce in 2021: How you can succeed amid rising competition

Covid-19 made 2020 a year that was full of challenges but also ripe with...

How email marketing localisation drives brand engagement

How email marketing localisation drives brand engagement

Email marketing can help you achieve a range of business goals, from raising brand...

Travel marketing beyond 2021 – how to prepare for recovery

Travel marketing beyond 2021 – how to prepare for recovery

Since the pandemic was declared by the World Health Organization back in March 2020,...

Position Zero: Are you doing enough to optimise for voice search localisation?

Position Zero: Are you doing enough to optimise for voice search localisation?

With enormous potential for ongoing growth in this segment of the ecommerce sector, brands...

International Translation Day: Why global communication is more important than ever in 2020

International Translation Day: Why global communication is more important than ever in 2020

In our modern era of digital business and electronic communications, the work of language...