Organic Media Optimisation

Creating content that resonates and is tailored with local consumers in mind, hugely increases the number of customers you can reach. For example, including Spanish gives you access to an audience of about 437 million people, and that’s just one example.  

Seem like an overwhelming task? It is a big leap, but the investments you make in creating content with SEO in mind will have a positive and long-term effect on overall ROI. 

Locaria takes pride in its digital content creation, tailored to resonate with local audiences. Before creating any on-site content, our SEO translators always carry out localised keyword research.  

Keyword Research 

Search terms between languages are rarely just like for like, and there are often several ways that customers in the market may search for a product. Instead of merely localising keyword lists, we conduct primary keyword research to ensure that all terms are covered.  

Meta-Content Optimisation  

Title tags play an important role in organic ranking, and ensuring that the correct high-volume keywords are included are key to coverage. An engaging and persuasive description with appropriate CTAs is key to encouraging click through rates.  

On-Page Content 

Ensuring that above-the-fold content is fully optimised to target keywords is an essential tactic to drive organic traffic. We carefully balance the descriptive copy with the performance tactics, ensuring natural-sounding copy. We are also able to sit a secondary layer of QA, ensuring that the translated copy is fit for marketing purposes.  

Conducting all three tasks at the same time ensures maximum search effectiveness while also providing a seamless customer journey.  

Measurement  

We can measure the impact of this in-market investment, through setting up pre/post tests to track changes in traffic or rankings, for example. A test can be organised for an additional £500 GBP.  

Contact us today to take advantage of one of our special packages: 

CLICK HERE to contact our team or email hello@locaria.com 

Read more about our Multilingual SEO & Digital Content Creation Services