Passionate about their home markets, the team keeps up to speed on current trends, as well as industry developments and concerns. Additionally, our in-market network is not simply concentrated in major metropolitan areas. Instead, it sits deep within the markets, observing cultural changes at a grassroots level, enabling us to advise clients with authority. Local market analysts are always involved in campaign ideation, ensuring market preferences, key events and current trends are built in from the very beginning. They also liaise with our broad network of online publications and key opinion leaders in their own language and time zone to build strong, lasting relationships.