The Opportunities & Challenges of Online Retail Marketplaces

The Opportunities & Challenges of Online Retail Marketplaces

Online marketplaces offer great potential for ecommerce businesses to drive sales and expand overseas,...

How Influencer Marketing Has Redefined the Beauty Industry

How Influencer Marketing Has Redefined the Beauty Industry

Influencer marketing has arguably become more important in the beauty industry than any other...

Clean Beauty: Are You Ready to Meet Expectations in This Fast-Growing Sector?

Clean Beauty: Are You Ready to Meet Expectations in This Fast-Growing Sector?

Clean beauty is a rapidly growing trend that brands in the industry can't...

Why It’s Vital to Localise Your Content for Dialects

Why It’s Vital to Localise Your Content for Dialects

Communicating in regional dialects can help companies connect with local audiences and build stronger...

Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

Brands hoping to achieve any level of success in the modern travel industry need...

Why your brand needs a strong story & message to succeed in China

Why your brand needs a strong story & message to succeed in China

For any brand that has aspirations to succeed on a global level, there is...

Finding the right brand voice on socials

Finding the right brand voice on socials

Establishing a strong brand voice is a significant priority for many modern businesses. It...

Modest fashion, major opportunity

Modest fashion, major opportunity

Modest fashion is big business, providing major opportunities for clothing brands and retailers to...

Are emotions and behaviour the key to customer understanding?

Are emotions and behaviour the key to customer understanding?

When it comes to creating customer profiles to understand what’s important to their target...

Leveraging language on social media for travel marketing

Leveraging language on social media for travel marketing

It goes without saying that social media should be a central part of any...

Is your business prepared for the challenges of personalisation?

Is your business prepared for the challenges of personalisation?

It has never been more important for businesses to deliver relevant and personalised experiences...

Locaria certified to ISO 9001 and ISO 17100 standards

Locaria certified to ISO 9001 and ISO 17100 standards

Following an extensive review of Locaria’s workflow and quality processes, the company has this...