Locaria Views: Major platforms and shopping festivals of 2C E-commerce in China

Locaria Views: Major platforms and shopping festivals of 2C E-commerce in China

Many brands aspire to trade in China, the world’s second-largest e-tailing market after the...

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How to optimise market research surveys for mobile

How to optimise market research surveys for mobile

Increasingly, research design that does not result in a good mobile-friendly experience is seen...

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Locaria Views: Myths about the translation profession

Locaria Views: Myths about the translation profession

When meeting new people or even talking to friends or family, I often realise...

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How to deliver a consistent international customer experience

How to deliver a consistent international customer experience

Delivering a consistent, coherent and rewarding customer experience is a priority for all brands,...

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How to optimise your global content workflow for better marketing ROI

How to optimise your global content workflow for better marketing ROI

Doing business across international borders can present a range of considerable challenges, such as:...

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Locaria Views: Selecting linguists

Locaria Views: Selecting linguists

Earlier this year, a debate was sparked after the difficult task of choosing the right...

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How translation and localisation can drive results in multimedia content marketing

How translation and localisation can drive results in multimedia content marketing

If you’re looking to add an exciting new dimension to your international marketing in...

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Three different approaches to translation

Three different approaches to translation

As the internet and the expectations of customers have evolved, however, it has become...

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Why localised marketing content is key to succeed globally

Why localised marketing content is key to succeed globally

This is truer than ever in the post-COVID world, with the pandemic driving a...

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Machine translation: How to make it work for you

Machine translation: How to make it work for you

If you’re planning an international marketing campaign to support an expansion into new global...

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Making the Most of Martech Part 2: Leveraging linguistics for international impact

Making the Most of Martech Part 2: Leveraging linguistics for international impact

Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

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Making the Most of Martech Part 1: A Starter Guide

Making the Most of Martech Part 1: A Starter Guide

It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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