Making the Most of Martech Part 1: A Starter Guide

Making the Most of Martech Part 1: A Starter Guide

It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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Ecommerce in 2021: How you can succeed amid rising competition

Ecommerce in 2021: How you can succeed amid rising competition

Covid-19 made 2020 a year that was full of challenges but also ripe with...

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How email marketing localisation drives brand engagement

How email marketing localisation drives brand engagement

Email marketing can help you achieve a range of business goals, from raising brand...

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Travel marketing beyond 2021 – how to prepare for recovery

Travel marketing beyond 2021 – how to prepare for recovery

Since the pandemic was declared by the World Health Organization back in March 2020,...

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Position Zero: Are you doing enough to optimise for voice search localisation?

Position Zero: Are you doing enough to optimise for voice search localisation?

With enormous potential for ongoing growth in this segment of the ecommerce sector, brands...

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International Translation Day: Why global communication is more important than ever in 2020

International Translation Day: Why global communication is more important than ever in 2020

In our modern era of digital business and electronic communications, the work of language...

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Boosting ecommerce sales with localisation

Boosting ecommerce sales with localisation

Supporting sales with language According to the global content and language services market research...

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How Hreflang Tags Can Help Your International SEO Strategy

How Hreflang Tags Can Help Your International SEO Strategy

What is the hreflang tag attribute? The ‘hreflang’ tag attribute is an important tool...

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Localising Augmented and Virtual Reality Content

Localising Augmented and Virtual Reality Content

Every few years the marketing world is hit with news of the next big...

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Korean Call-to-Actions

Korean Call-to-Actions

A call to action (CTA) is a phrase in marketing copy that encourages the...

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The Future of Voice Commerce and Localisation

The Future of Voice Commerce and Localisation

The world of marketing and retail are filled with hyperbole, especially when it comes...

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Sustainability – an essential priority for travel brands in 2020?

Sustainability – an essential priority for travel brands in 2020?

Of the various challenges and opportunities travel businesses are likely to face in 2020,...

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