Lost in translation: Why marketers can’t get too excited by machine translation

“The ultimate dream for anybody targeting a multilingual audience is to communicate with people in their own language regardless of cultural or linguistic background, in real-time, and if possible without having to pay for it.

The foundation of any automatic translation providing comprehensible content to a target audience is to have a strong database of pre-translated source content, ideally from reliable resources which contain professional translations.”

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