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    Locaria > Insights > News & Editorial

    Online Shopping Trends In Germany

    Online Shopping Trends In Germany

    Germany is, without a doubt, one of the biggest and most flourishing markets for...

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    Local styles & film title translations in different Chinese markets

    Local styles & film title translations in different Chinese markets

    How do you market a western film to a Chinese-speaking audience? Visual marketing materials...

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    Why your brand needs a strong story & message to succeed in China

    Why your brand needs a strong story & message to succeed in China

    For any brand that has aspirations to succeed on a global level, there is...

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    Finding the Right Brand Voice on Socials

    Finding the Right Brand Voice on Socials

    Establishing a strong brand voice is a significant priority for many modern businesses. It...

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    Modest fashion, major opportunity

    Modest fashion, major opportunity

    Modest fashion is big business, providing major opportunities for clothing brands and retailers to...

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    Are emotions and behaviour the key to customer understanding?

    Are emotions and behaviour the key to customer understanding?

    When it comes to creating customer profiles to understand what’s important to their target...

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    Style guide creation: How to refer to your brand

    Style guide creation: How to refer to your brand

    Witty or earnest, formal or conversational; as a brand, you need a unique voice....

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    Leveraging language on social media for travel marketing

    Leveraging language on social media for travel marketing

    It goes without saying that social media should be a central part of any...

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    Is your business prepared for the challenges of personalisation?

    Is your business prepared for the challenges of personalisation?

    It has never been more important for businesses to deliver relevant and personalised experiences...

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    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the...

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    Mastering content marketing in the Middle East

    Mastering content marketing in the Middle East

    Tailoring your content to suit each market is always important, but what specific things...

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    Conversations With Women At Locaria

    Conversations With Women At Locaria

    We sat down with Locaria employees Ayla Taskaya, Victoria Gütter, and Cristina Marín to...

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