Demystifying translation memories

Demystifying translation memories

When we purchase any service, the three key drivers are time, quality and cost....

A brief look at the differences between Spanish and Latin American Spanish

A brief look at the differences between Spanish and Latin American Spanish

If you happen to work in the localisation industry, it’s likely that at some...

Why tone matters: making the right impression in German markets

Why tone matters: making the right impression in German markets

The German saying, “Der Ton macht die Musik” (the tone makes the music) states...

Keywords: a translation practice for digital marketing

Keywords: a translation practice for digital marketing

“The surpassing confidence of any particular use of a word, within a group or...

How to score more points with your World Cup social campaigns

How to score more points with your World Cup social campaigns

In a YouGov survey conducted with 70,000 people across 36 countries last year, it...

Reaching the Chinese audience through social media: the power of WeChat and Weibo

Reaching the Chinese audience through social media: the power of WeChat and Weibo

It may shock you to learn that despite being a place where you won’t...

SDL Trados Roadshow 2018

SDL Trados Roadshow 2018

Every year, SDL organises several roadshows in different locations in Europe and North America...

6 tips for small online stores

6 tips for small online stores

When it comes to digital marketing, you will likely find hundreds of recommendations on...

Anglicisms in the Italian Language: A Choice That Matters

Anglicisms in the Italian Language: A Choice That Matters

Every element of localisation entails a choice. When localising into Italian, however, one needs...

International SEO: the best domain structure for your multilingual website

International SEO: the best domain structure for your multilingual website

Having a multilingual website allows you to create unique content for each region. It...

Golden Week – Japan’s 2019 Mega Holidays

Golden Week – Japan’s 2019 Mega Holidays

Did you know that Japan has one of the highest numbers of national holidays...

What are Google algorithms?

What are Google algorithms?

Google aims to deliver the best search results for its users. How does it...