With a broad need for language services, our solutions for the Travel & Hospitality sector span all customer communications, driving results in user experience and measurable engagement, across all target markets. From global media to property-specific content, our multilingual campaigns are carefully designed and localised for maximum relevancy to each target audience.
Our clients in Travel and Hospitality require complex campaign strategies, localised for very specific audiences and customer touchpoints. With the customer experience driven strongly by search and social media in some markets, it is essential that the targeting of campaigns is heavily integrated with other media planning. This ensures a holistic customer journey from awareness to decision making.
By using performance linguistics, Locaria is able to localise a range of media for each target market, including PPC, SEO, Social, Video and Referral partner campaigns, for example via Online Travel Agents (OTAs). Using the right language and terminology is essential when selling experiences, and our understanding of the sector drives traction and conversions.
Be it supporting OTAs to provide their advertisers with the best localisation solution while maintaining cost efficiency, or relaunching hotel chains in multiple markets using their bespoke CMS, we have the skills to help our clients negotiate multiple stakeholders and sign-offs.
In addition, our tech stack allows us to create content driven by multiple data sources that give insight into traveller habits and preferences, while also providing the means to rapidly spin up content in response to climate, market or political changes.