Media & Advertising

Locaria has been working with global advertising networks and leading digital agencies from the beginning. Having roots in digital marketing means we speak the language of not only end consumers, but also the entire supply chain of professionals contributing to great brand experiences and achievement of client KPIs on both a local and global scale.

We understand that content delivery needs to be timely and scalable so have developed a team structure that is highly responsive across time zones and facilitated by robust, cloud-based technology that can be accessed from anywhere at any time.

Global co-ordination is fundamental to how we work, so we are able to support agencies and networks to bring together disparate stakeholders and boost international credibility. We work at all stages of client engagement, from strategic market insights at the exploration and ideation phase, to final stage implementation, ensuring our content delivers the agency objectives, achieving client KPIs and customer engagement.

Media and advertising activity on a global scale is increasingly complex, with market-specific platforms, a growing demand for new formats and media consumption patterns that vary widely across markets. We support media planners with this considerable task with our innovative Localisation Planning approach that ensures the correct localisation technique is used to balance ROI with budgets, covering everything from statistical machine translation with human post-editing to creative copywriting.