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    Why localised marketing content is key to succeed globally

    Why localised marketing content is key to succeed globally

    This is truer than ever in the post-COVID world, with the pandemic driving a...

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    Machine translation: How to make it work for you

    Machine translation: How to make it work for you

    If you’re planning an international marketing campaign to support an expansion into new global...

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    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

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    Making the Most of Martech Part 1: A Starter Guide

    Making the Most of Martech Part 1: A Starter Guide

    It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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    Accessing The UK Opportunity in 2021

    Accessing The UK Opportunity in 2021

    As the UK sees continued success with the vaccine roll-out and expects to emerge...

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    Ecommerce in 2021: How you can succeed amid rising competition

    Ecommerce in 2021: How you can succeed amid rising competition

    Covid-19 made 2020 a year that was full of challenges but also ripe with...

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    How email marketing localisation drives brand engagement

    How email marketing localisation drives brand engagement

    Email marketing can help you achieve a range of business goals, from raising brand...

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    Travel marketing beyond 2021 – how to prepare for recovery

    Travel marketing beyond 2021 – how to prepare for recovery

    Since the pandemic was declared by the World Health Organization back in March 2020,...

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    Position Zero: Are you doing enough to optimise for voice search localisation?

    Position Zero: Are you doing enough to optimise for voice search localisation?

    With enormous potential for ongoing growth in this segment of the ecommerce sector, brands...

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    International Translation Day: Why global communication is more important than ever in 2020

    International Translation Day: Why global communication is more important than ever in 2020

    In our modern era of digital business and electronic communications, the work of language...

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    Boosting ecommerce sales with localisation

    Boosting ecommerce sales with localisation

    Supporting sales with language According to the global content and language services market research...

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    How Hreflang Tags Can Help Your International SEO Strategy

    How Hreflang Tags Can Help Your International SEO Strategy

    What is the hreflang tag attribute? The ‘hreflang’ tag attribute is an important tool...

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