Advertisers – don’t forget to market to French Canadians

Excerpt:

Retailers marketing themselves in French Canada – online and offline – are aware of the need to translate into French, but too many make the mistake of assuming they can use Metropolitan French terms. There’s a widespread misunderstanding around just how different the two dialects are.

Localisation is about more than mere translation, it’s about demonstrating a fluency in the culture of different regions. Its benefits are clear; it enables consumers to feel an affinity towards a business, demonstrating that they care about their desires and needs. Businesses that aren’t investing in getting it right are overlooking the basic human desire to feel valued – and consumers are voting with their feet.

Read the full article on Business Review Canada.