The global pandemic has had immediate and wide reaching impact on all sectors. From a marketing content perspective, Locaria has seen requirements across all sectors share the same
overarching priorities of managing spend across various channels and changing customer communications.
The net effect has been simplification and amplification of content, with email, social media and websites taking the lead in organic media channels.
As brands focus deeply on managing budgets and spend, we take a look at some of the key trends and possible tactics for the rest of the year.