Performance Driven Localisation in Digital Media – Seminar
Numerous insights and experiences were shared, in particular how we delivered multilingual campaigns for a large portfolio of clients, where localisation became a performance channel in its own right. We call this Performance Linguistics™.
But why is this topic important to marketers? A quick look at the statistics shows just how multilingual our world is:
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Over 6,000 languages are currently being used globally
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Of that, roughly 10% of these are spoken by more than 100,000 people
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There are distinct differences in writing systems within each
All attendees left with a better understanding of why and how performance-driven localisation, and tailored linguistic support is a must have for any multi-market or cross-channel online advertising strategy.
Some of the key takeaways can be viewed in the video below.
If you are interested in learning more about Performance Linguistics™ for your brand, or would like to hear more about future seminars and round tables hosted by Locaria, please fill in the form below and we will be in touch.
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