Last call — Google’s new ETA and how it affects the travel sector

“First announced in May, ETAs are set to shake up the world of search. The new format has already started to be rolled out but businesses will be able to keep using the old format, at least until the end of January 2017.

Many marketers have already taken advantage of the extra legroom, yet it’s those in the travel industry who are set to be hit hardest by the move. Given the travel industry’s global reach, it has very specific needs for contextually relevant, region specific ads in different languages.

It’s a mammoth task, but with the right team of linguistic and digital experts, there’s still plenty of time for companies r to successfully transition to an ad format that should boost their ad performance even further.”

Read the full article on Travolution.