Last call — Google’s new ETA and how it affects the travel sector

Blog

Tuesday October 25, 2016 - Posted by:

In an article for Travolution, Multilingual Content Manager, Laura Cantora reviews Google’s latest update on text ads and how it can help companies in the travel industry  to boost their performance.

“First announced in May, ETAs are set to shake up the world of search. The new format has already started to be rolled out but businesses will be able to keep using the old format, at least until the end of January 2017.

Many marketers have already taken advantage of the extra legroom, yet it’s those in the travel industry who are set to be hit hardest by the move. Given the travel industry’s global reach, it has very specific needs for contextually relevant, region specific ads in different languages.

It’s a mammoth task, but with the right team of linguistic and digital experts, there’s still plenty of time for companies r to successfully transition to an ad format that should boost their ad performance even further.”

 

Read the full article on Travolution.

Latest Blog Articles

Mind Your Language

Mind Your Language

In the grand, globalised tapestry of communication, language serves as both bridge and barrier....

Read more
Locaria Wins Gold at The Drum Awards

Locaria Wins Gold at The Drum Awards

We are delighted to announce that Locaria has won Gold in the Business Innovation...

Read more
Locaria In Adweek’s Fastest Growing Agencies 2024

Locaria In Adweek’s Fastest Growing Agencies 2024

Locaria has been named one of Adweek’s Fastest Growing Agencies for 2024! This recognition...

Read more