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    Locaria > Insights > News & Editorial > Localisation

    Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

    Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

    Communicating with customers in their native language is vital when entering new international markets,...

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    Why It’s Vital to Localise Your Content for Dialects

    Why It’s Vital to Localise Your Content for Dialects

    Communicating in regional dialects can help companies connect with local audiences and build stronger...

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    Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

    Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

    Brands hoping to achieve any level of success in the modern travel industry need...

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    SDL Trados Breakfast Event

    SDL Trados Breakfast Event

    Translation memory software provider, SDL organises several networking events each year in different cities...

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    Local styles & film title translations in different Chinese markets

    Local styles & film title translations in different Chinese markets

    How do you market a western film to a Chinese-speaking audience? Visual marketing materials...

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    Why your brand needs a strong story & message to succeed in China

    Why your brand needs a strong story & message to succeed in China

    For any brand that has aspirations to succeed on a global level, there is...

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    Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

    Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

    54% of the internet is in English. However, English speakers only make up just over 25% of...

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    How The Entertainment Industry Drives Audience Engagement

    How The Entertainment Industry Drives Audience Engagement

    A film is a product to be marketed like any other. However, the fundamental...

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    Demystifying the DACH Market Part 1: Switzerland

    Demystifying the DACH Market Part 1: Switzerland

    Have you ever wondered if the official language in Austria might be Austrian, or...

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    Inclusive Writing, S’il Vous Plait

    Inclusive Writing, S’il Vous Plait

    Along with consuming copious amounts of cheese and wine (and revelling in cultural clichés),...

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    How localisation can help boost UK tourism

    How localisation can help boost UK tourism

    Tourism in the UK is booming. Since the pound dropped in value after 2016’s...

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    Germany’s Oktoberfest: targeting tradition

    Germany’s Oktoberfest: targeting tradition

    It’s that time of year again, a time when German beer and traditional Bavarian...

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