How Pop Culture Influences Travel in Asian Markets

How Pop Culture Influences Travel in Asian Markets

There’s no arguing that pop culture is a major driving force behind a lot...

International Translation Day: Everything You Need to Know

International Translation Day: Everything You Need to Know

International Translation Day falls on September 30th every year, providing an opportunity to recognise...

How Brand Humanity Can Help You Succeed in the Beauty Industry

How Brand Humanity Can Help You Succeed in the Beauty Industry

Beauty brands can set themselves up for success by focusing on the human element...

Get Ready to Make the Most of China’s Singles’ Day Phenomenon

Get Ready to Make the Most of China’s Singles’ Day Phenomenon

Retail brands that find the right strategy to market their products and connect with...

Tokyo 2020: a Unique Opportunity for Japanese Tourism

Tokyo 2020: a Unique Opportunity for Japanese Tourism

The 2020 Olympic and Paralympic Games in Tokyo will provide an unmissable opportunity for...

Building Consumer Trust: The Role of Localisation

Building Consumer Trust: The Role of Localisation

Back in 2017, Ipsos Mori concluded that 69% of consumers distrust brands, seeing brands...

How to Position Your Brand to Succeed on Black Friday 2019

How to Position Your Brand to Succeed on Black Friday 2019

Black Friday will return on Friday 29th November 2019, and retailers will already be...

3 Steps to Seize Ecommerce Potential in the Middle East

3 Steps to Seize Ecommerce Potential in the Middle East

Ecommerce is experiencing major growth in the Middle East, so what can businesses do...

Tanabata: A Golden Opportunity to Connect with Japanese Culture

Tanabata: A Golden Opportunity to Connect with Japanese Culture

Tanabata, also known as the Star Festival, is an event that always generates a...

How Fashion Retailers Can Overcome Barriers to Foreign Expansion

How Fashion Retailers Can Overcome Barriers to Foreign Expansion

There is great potential for fashion retailers to achieve growth and profitability in international...

The Nuances of Video Game Translation

The Nuances of Video Game Translation

For decades, video games have been a global cultural phenomenon. Closely entwined with the...

Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

Communicating with customers in their native language is vital when entering new international markets,...