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    Locaria > Insights > Blog > Localisation

    How Pop Culture Influences Travel in Asian Markets

    How Pop Culture Influences Travel in Asian Markets

    There’s no arguing that pop culture is a major driving force behind a lot...

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    International Translation Day: Everything You Need to Know

    International Translation Day: Everything You Need to Know

    International Translation Day falls on September 30th every year, providing an opportunity to recognise...

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    How Brand Humanity Can Help You Succeed in the Beauty Industry

    How Brand Humanity Can Help You Succeed in the Beauty Industry

    Beauty brands can set themselves up for success by focusing on the human element...

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    Get Ready to Make the Most of China’s Singles’ Day Phenomenon

    Get Ready to Make the Most of China’s Singles’ Day Phenomenon

    Retail brands that find the right strategy to market their products and connect with...

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    Tokyo 2020: a Unique Opportunity for Japanese Tourism

    Tokyo 2020: a Unique Opportunity for Japanese Tourism

    The 2020 Olympic and Paralympic Games in Tokyo will provide an unmissable opportunity for...

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    Building Consumer Trust: The Role of Localisation

    Building Consumer Trust: The Role of Localisation

    Back in 2017, Ipsos Mori concluded that 69% of consumers distrust brands, seeing brands...

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    How to Position Your Brand to Succeed on Black Friday 2019

    How to Position Your Brand to Succeed on Black Friday 2019

    Black Friday will return on Friday 29th November 2019, and retailers will already be...

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    3 Steps to Seize Ecommerce Potential in the Middle East

    3 Steps to Seize Ecommerce Potential in the Middle East

    Ecommerce is experiencing major growth in the Middle East, so what can businesses do...

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    Tanabata: A Golden Opportunity to Connect with Japanese Culture

    Tanabata: A Golden Opportunity to Connect with Japanese Culture

    Tanabata, also known as the Star Festival, is an event that always generates a...

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    How Fashion Retailers Can Overcome Barriers to Foreign Expansion

    How Fashion Retailers Can Overcome Barriers to Foreign Expansion

    There is great potential for fashion retailers to achieve growth and profitability in international...

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    The Nuances of Video Game Translation

    The Nuances of Video Game Translation

    For decades, video games have been a global cultural phenomenon. Closely entwined with the...

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    Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

    Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion

    Communicating with customers in their native language is vital when entering new international markets,...

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