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    Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

    Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?

    Brands hoping to achieve any level of success in the modern travel industry need...

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    SDL Trados Breakfast Event

    SDL Trados Breakfast Event

    Translation memory software provider, SDL organises several networking events each year in different cities...

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    Business Targeting In Korea: May, The Family Month

    Business Targeting In Korea: May, The Family Month

    In South Korea, May is known as the ‘Family Month’ or even ‘The Month...

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    Ok Google, Tell Me More About Voice Search

    Ok Google, Tell Me More About Voice Search

    The use of voice search is rapidly increasing thanks to a small group of...

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    Online Shopping Trends In Germany

    Online Shopping Trends In Germany

    Germany is, without a doubt, one of the biggest and most flourishing markets for...

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    Local styles & film title translations in different Chinese markets

    Local styles & film title translations in different Chinese markets

    How do you market a western film to a Chinese-speaking audience? Visual marketing materials...

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    Why your brand needs a strong story & message to succeed in China

    Why your brand needs a strong story & message to succeed in China

    For any brand that has aspirations to succeed on a global level, there is...

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    Modest fashion, major opportunity

    Modest fashion, major opportunity

    Modest fashion is big business, providing major opportunities for clothing brands and retailers to...

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    Are emotions and behaviour the key to customer understanding?

    Are emotions and behaviour the key to customer understanding?

    When it comes to creating customer profiles to understand what’s important to their target...

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    Style guide creation: How to refer to your brand

    Style guide creation: How to refer to your brand

    Witty or earnest, formal or conversational; as a brand, you need a unique voice....

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    Leveraging language on social media for travel marketing

    Leveraging language on social media for travel marketing

    It goes without saying that social media should be a central part of any...

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    Is your business prepared for the challenges of personalisation?

    Is your business prepared for the challenges of personalisation?

    It has never been more important for businesses to deliver relevant and personalised experiences...

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