Cartoons aren’t just for kids, they could help you break Korean market

Following a piece on navigating the South Korean search market, Forward3D EVP International and Locaria Founder, Hannes Ben puts the emphasis on Naver’s feature, Webtoons, in a new article for Econsultancy. The piece particularly focuses on how advertisers can leverage Webtoons to not only build familiarity and establish a presence in the Korean market, but to also drive significant traffic directly from a chosen cartoon.