Cartoons aren’t just for kids, they could help you break Korean market

Thursday November 27, 2014 - Posted by:

Following a piece on navigating the South Korean search market, Forward3D EVP International and Locaria Founder, Hannes Ben puts the emphasis on Naver’s feature, Webtoons, in a new article for Econsultancy. The piece particularly focuses on how advertisers can leverage Webtoons to not only build familiarity and establish a presence in the Korean market, but to also drive significant traffic directly from a chosen cartoon.

“Webtoon is one of the fastest growing ad channels with about 20m unique visitors and around 2.5bn page views per month.

In terms of the significance to Korean audiences, it is notable that webtoons are increasingly inspiring or directly being adapted to fuel the domestic Korean movie industry. ”

 

Read the full article on Econsultancy.

Latest from our blog

How Hreflang Tags Can Help Your International SEO Strategy

How Hreflang Tags Can Help Your International SEO Strategy

What is the hreflang tag attribute? The ‘hreflang’ tag attribute is an important tool for sites with multilingual content. The tag (sometimes referred to as rel=”alternate” hreflang=”x”) tells the search engine to send people towards content in their own language or region. For example, if a site has a page which ranks in English, but […]

Localising Augmented and Virtual Reality Content

Localising Augmented and Virtual Reality Content

Every few years the marketing world is hit with news of the next big thing, so cynicism surrounding predictions about the future of marketing is to be expected. With this said, augmented and virtual reality technology is bucking this scepticism and the marketing world is genuinely excited for its integration into retail.  The global market […]

Korean Call-to-Actions

Korean Call-to-Actions

A call to action (CTA) is a phrase in marketing copy that encourages the target audience to do engage with the content in some way. The goal of the CTA can be varied, from encouraging users to subscribe, read more, sign-up, and more. However, when translating CTAs, it is important that they are localised for […]