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Case Studies

Thursday February 12, 2026 - Posted by:

Locaria partnered with HiBob to scale its international growth, delivering culturally nuanced, brand-safe multilingual content through a tech-enabled workflow fully integrated into their existing marketing ecosystem.

HiBob – Scaling a sophisticated HR brand across new markets

HiBob, the creators of Bob, a modern HR platform serving over 2,800 fast-growing companies worldwide, sought support to expand and deepen brand awareness across key European markets. As they entered these markets, they faced the challenge of producing high volumes of multilingual content while protecting the distinctive, human-centric brand voice that defines the Bob experience.

Beyond linguistic quality, HiBob required a customised workflow that incorporated structured QA and feedback loops while integrating seamlessly into their existing tech stack, including Google Suite and Asana. As a fast-scaling SaaS business, they needed localisation to operate as part of their marketing engine, not as a disconnected external process.