Global fashion growth – should brands be looking beyond China?

Global fashion growth – should brands be looking beyond China?

If you’re a fashion brand with big ambitions, there is no denying the huge...

2020 in retail – what will the year bring for your business?

2020 in retail – what will the year bring for your business?

As businesses prepare for the end of one decade and the start of another,...

Why travel marketers need a solid strategy to succeed on Facebook

Why travel marketers need a solid strategy to succeed on Facebook

One industry where brands certainly can’t afford to ignore the potential of social media...

What could the future hold for personalisation in marketing?

What could the future hold for personalisation in marketing?

Looking forward and making informed predictions about what the future holds is a common...

Audience insights and other essentials of international media planning

Audience insights and other essentials of international media planning

Audience insights Having a clear picture of your target audience is essential in pretty...

Luxury brand DNA: why it’s important and how to define yours

Luxury brand DNA: why it’s important and how to define yours

The iconic nature of names like Chanel, Hugo Boss and Rolex underlines the scale...

How to know if your marketing is delivering results on major shopping days

How to know if your marketing is delivering results on major shopping days

There are various events to keep up with, especially if you operate internationally. In...

How Small Businesses can take advantage of international markets

How Small Businesses can take advantage of international markets

To coincide with Small Business Saturday, a grassroots campaign that highlights small business success,...

The Complete Guide to Winning Over Chinese Tourists in Europe

The Complete Guide to Winning Over Chinese Tourists in Europe

As tourism from China continues to increase, we wanted to explore why Chinese tourists...

How to master localisation in Latin America

How to master localisation in Latin America

With the rise of its middle class and online connectivity, Latin America is a...

Budgeting for 2020 – is it time to review your international media plan?

Budgeting for 2020 – is it time to review your international media plan?

Another vital part of building your marketing budget is international media planning, which can...

Is your social marketing strategy ready for the Christmas season?

Is your social marketing strategy ready for the Christmas season?

One specific aspect of media planning that is becoming increasingly significant for retailers with...