Luxury brand DNA: why it’s important and how to define yours

Luxury brand DNA: why it’s important and how to define yours

The iconic nature of names like Chanel, Hugo Boss and Rolex underlines the scale...

How to know if your marketing is delivering results on major shopping days

How to know if your marketing is delivering results on major shopping days

There are various events to keep up with, especially if you operate internationally. In...

How Small Businesses can take advantage of international markets

How Small Businesses can take advantage of international markets

To coincide with Small Business Saturday, a grassroots campaign that highlights small business success,...

The Complete Guide to Winning Over Chinese Tourists in Europe

The Complete Guide to Winning Over Chinese Tourists in Europe

As tourism from China continues to increase, we wanted to explore why Chinese tourists...

How to master localisation in Latin America

How to master localisation in Latin America

With the rise of its middle class and online connectivity, Latin America is a...

Budgeting for 2020 – is it time to review your international media plan?

Budgeting for 2020 – is it time to review your international media plan?

Another vital part of building your marketing budget is international media planning, which can...

Is your social marketing strategy ready for the Christmas season?

Is your social marketing strategy ready for the Christmas season?

One specific aspect of media planning that is becoming increasingly significant for retailers with...

Could gender neutrality be a big opportunity for the beauty sector?

Could gender neutrality be a big opportunity for the beauty sector?

This is a trend that many businesses are getting on board with. Air Canada,...

How to retain customers after Black Friday

How to retain customers after Black Friday

Brands and retailers have been planning for the logistics of Black Friday months in...

Why Africa and the Middle East are becoming retail growth drivers

Why Africa and the Middle East are becoming retail growth drivers

The past few years haven’t been as kind to the British retail industry. High...

Why growth in multimedia is helping the localisation industry

Why growth in multimedia is helping the localisation industry

A great deal of this growth stems from the increasing usage of artificial intelligence...

Chinese consumers want ‘richer experiences’. Can you deliver them?

Chinese consumers want ‘richer experiences’. Can you deliver them?

In general economic terms, China is set to grow by 6.1 per cent in...