Cartoons aren’t just for kids, they could help you break Korean market

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Thursday November 27, 2014 - Posted by:

Following a piece on navigating the South Korean search market, Forward3D EVP International and Locaria Founder, Hannes Ben puts the emphasis on Naver’s feature, Webtoons, in a new article for Econsultancy. The piece particularly focuses on how advertisers can leverage Webtoons to not only build familiarity and establish a presence in the Korean market, but to also drive significant traffic directly from a chosen cartoon.

“Webtoon is one of the fastest growing ad channels with about 20m unique visitors and around 2.5bn page views per month.

In terms of the significance to Korean audiences, it is notable that webtoons are increasingly inspiring or directly being adapted to fuel the domestic Korean movie industry. ”

 

Read the full article on Econsultancy.

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