Global Market Scoping Test (GMST)
We use market research, opportunity analysis and local market knowledge to help you prioritise new market expansion. We work to an Agile methodology, running localised test campaigns in new markets to identify and grow opportunities with minimal risk and the data to make informed decisions.
Starting from a small hyper-localized PPC base, the case for further investment in a market is gained over a three-month test. During the test, the activity in each market is optimised to deliver the best results, based on KPIs set by the client. At the end of this, the results are analysed and recommendations made as to where to further invest or withdraw.
In this way, brands can quietly test new markets without the monetary and reputational risk of a big launch, while building their business case and managing internal stakeholders more effectively.