In-Market Research Documents
Our go-to-market presentations draw from our in-market talent network and expansion experience, to provide clients with a snapshot into key category trends, local audience insights, and competitor activity.
This may involve leveraging media tools to understand media opportunities, research how competitors are positioning themselves in local communications, provide tactical analysis on rival brands, uncover relevant publishers for local activation, and bring in data from third-party quantitative and qualitative reports.
Brand Communication Testing
We also look at our clients’ brand communications and tone of voice in their source language, providing insight to them about whether particular products, taglines, imagery or tone of voice documents will work for the local market, to give an indication on how much adaptation may be needed further down the line.
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