Scaling Optimisation Across Languages and Cultures

Location: Living Room @ The Hoxton Hotel, Herengracht 255, Amsterdam
Date: Thursday 23rd May 2024
Time: 12:00 – 14:00: Lunch + Roundtable Discussion

Optional: 14.00 – 15:00: Q&A / Networking / Workspace

Capacity: 18

Summary:

Locaria is a global linguistics agency specialised in cultural insights, linguistics, multilingual marketing & creative adaptation. Our multilingual SEO division has a unique structure that enables global SEO teams and agencies to execute multi-market optimisations.

We are 1 of 3 language providers recommended by Google’s international growth division, and we currently work with in-house SEO teams at Adidas, Ecco, Ralph Lauren, LG, Calvin Klein, Autodesk, Patagonia and agencies such as Assembly and GroupM.  

We are hosting a private lunch & learn event in the Living Room at the Hoxton Amsterdam designed for international SEO managers. We will be sharing insights from our work and client portfolio, and welcoming clients and contacts to share their experiences from running successful mult-market projects and programs. 

Agenda/Discussion Topics:

– What are the approaches & Impacts of local language keyword research?
– NMT, GenAI and Freelancers: New Processes for scaling content creation
– Understanding operational models for delivering efficient global SEO programs 
– How to prioritise which markets to invest in, and how much budget to allocate?

The format will include four short stimulus presentations, with an open discussion on each of the core themes. Attendees are encouraged to share as much or as little as they want with their peers. 

This event will provide a unique opportunity to meet our team, clients and other SEO specialists, and to enjoy a set menu lunch in a cozy atmosphere at Hoxton´s private room. 

Please register below with any dietary requirements. 

Speakers