Oksana brings over 20 years of experience in advertising and creative leadership. She began her career at renowned agencies Leo Burnett and TBWA, where she managed global accounts such as Philip Morris and McDonald’s. Her expertise spans creative ideation, campaign origination, and brand storytelling that connects deeply with audiences. Today, Oksana focuses on driving efficiency in content adaptation at scale, helping brands deliver locally relevant creative across diverse markets.
Our Management
Hannes Ben
Chief Executive Officer
Hannes, Founder and CEO of Locaria, has over 18 years of expertise in international marketing and localisation. He has partnered with brands like adidas, Gucci, and Nike, specialising in multilingual content strategy, media planning, and omnichannel marketing. Prior to Locaria, Hannes set up and led international divisions at Forward3D (now Assembly), expanding operations in key global markets, including APAC, EMEA, and LATAM. A polyglot with active knowledge of 14 languages, he has lived and worked in 20+ countries and frequently shares his insights as a speaker and author.
Lee-Ann Lucas
VP of Finance
Lee-Ann Lucas is leading the team to support the high growth of the business. She is an experienced Finance Leader with over 17 years of international experience, having worked in the UK, Spain and Singapore. She started her career in Investment Banking, then spent most of her career in the Spirits Industry. Lee-Ann loves that Finance is at the heart of all conversations and is passionate about helping drive the strategy of the business with strong financial decision making.
Claire DeVilliers
Head of AAEE
Claire leads Locaria’s global function focused on AI and automation to drive efficiency and effectiveness, embedding technology that helps teams and clients work faster, smarter, and at greater scale. She built the AAEE department from the ground up, turning a strategic brief into a high-performing team and delivery model that has delivered measurable impact across analytics, automation, and tooling. With over 15 years of experience in digital operations, strategy, and transformation, Claire has held senior roles across global agency networks and client programmes.
Oksana Matchuk
Senior Director, Creative Adaptation
Nicola Pegoraro
Senior Director, Content & Technology
With more than 15 years in the language industry, Nicola oversees the content delivery across all channels and services. He is responsible for client satisfaction, quality tracking and delivery processes. He is an established expert in language technology and works with global clients to define and roll out bespoke, integrated delivery solutions, leveraging AI and automation.
Simon Ambrose
Senior Director, Sales & Marketing
Simon leads Locaria’s pursuit for growth, overseeing the new business strategy, partnerships, product positioning and B2B marketing activity designed to grow the agencies brand awareness. A jack of all trades, covering sales, marketing, and strategy, his experience is taken from over a decade of working at global digital and media agencies including MediaCom and Forward3D (now Assembly Global), working with brands to build tactical solutions to solve international marketing, e-commerce content and creative production challenges.