SCALING CREATIVE & CAMPAIGNS ACROSS CULTURES
This is a limited event hosted by Locaria.
RSVP necessary to secure space.
Topic: Going Global: Scaling Creative & Campaigns Across Cultures
Location: Level 67, One World Trade Centre, New York
Date: Friday 1st March 2024
Time: 12:00 – 14:00: Lunch + Roundtable Discussion
Optional: 14.00 – 18:00: Q&A / Networking / Workspace
Capacity: 16
Summary:
Locaria is a global linguistics and creative adaptation agency specialised in cultural insights, linguistics, multilingual marketing & scaled asset production. We act as a one stop shop to help brands better understand international audiences, localise brands’ comms content and adapt creative marketing campaigns to meet the expectations of global audiences.
Our agency work ranges from being the EMEA post-production partner of PepsiCo, through to optimising multilingual ecommerce optimisation for adidas, supporting AMEX GBT as global linguistics agency of record, and being the glue that enables several global media agencies to run multilingual digital advertising campaigns.
We are hosting a private lunch & learn event in 1WTC designed for global brand marketing specialists. We will be sharing insights from our work and client portfolio, and welcoming clients and contacts to share their experiences from managing global teams and running complex multi-market campaigns.
• Local vs Hubs vs Central: Operating Models to tackle increased production demands.
• Linguistics: The nuances of Transcreation and new developments in LLMs.
• Voice Over: Is making AI making VO a dying art, or will talent triumph?
• Nearshoring: How can efficiencies be produced while retaining speed & quality.
The format will include four short stimulus presentations, with an open discussion on each of the core themes. Attendees are encouraged to share as much or as little as they want with their peers.
This event will provide a unique opportunity to meet our team, clients and other global brand specialists, and to enjoy a set menu lunch with incredible views from the top of the world trade centre.