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    Locaria > Insights > News & Editorial

    Germany’s Oktoberfest: targeting tradition

    Germany’s Oktoberfest: targeting tradition

    It’s that time of year again, a time when German beer and traditional Bavarian...

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    Project Manager Cristina Marín nominated for ATC award

    Project Manager Cristina Marín nominated for ATC award

    Locaria’s Cristina Marín, from Almería in southern Spain but now resident in Acton, West...

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    A handbag by any other name is not the same in China, Hong Kong and Taiwan

    A handbag by any other name is not the same in China, Hong Kong and Taiwan

    In an article for Campaign, Chief Operating Officer, Lindsay Hong discusses the various dialects...

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    Meet Vkontakte: Russia’s biggest social network

    Meet Vkontakte: Russia’s biggest social network

    Generations of Russians continue to be shaped by a platform little heard of outside...

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    Coding as a market research method

    Coding as a market research method

    Open-ended questions are an excellent way for researchers to gain insight into the customer...

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    Mastering online payment: the key to expanding your business in Germany, the Middle East, and Russia

    Mastering online payment: the key to expanding your business in Germany, the Middle East, and Russia

    Adapting to meet local customer expectations and demand matters. Research shows that online payment...

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    Demystifying translation memories

    Demystifying translation memories

    When we purchase any service, the three key drivers are time, quality and cost....

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    A brief look at the differences between Spanish and Latin American Spanish

    A brief look at the differences between Spanish and Latin American Spanish

    If you happen to work in the localisation industry, it’s likely that at some...

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    Why tone matters: making the right impression in German markets

    Why tone matters: making the right impression in German markets

    The German saying, “Der Ton macht die Musik” (the tone makes the music) states...

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    Keywords: a translation practice for digital marketing

    Keywords: a translation practice for digital marketing

    “The surpassing confidence of any particular use of a word, within a group or...

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    How to score more points with your World Cup social campaigns

    How to score more points with your World Cup social campaigns

    In a YouGov survey conducted with 70,000 people across 36 countries last year, it...

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    Reaching the Chinese audience through social media: the power of WeChat and Weibo

    Reaching the Chinese audience through social media: the power of WeChat and Weibo

    It may shock you to learn that despite being a place where you won’t...

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