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    Locaria > Insights > News & Editorial

    Style guide creation: How to refer to your brand

    Style guide creation: How to refer to your brand

    Witty or earnest, formal or conversational; as a brand, you need a unique voice....

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    Leveraging language on social media for travel marketing

    Leveraging language on social media for travel marketing

    It goes without saying that social media should be a central part of any...

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    Is your business prepared for the challenges of personalisation?

    Is your business prepared for the challenges of personalisation?

    It has never been more important for businesses to deliver relevant and personalised experiences...

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    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the...

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    Mastering content marketing in the Middle East

    Mastering content marketing in the Middle East

    Tailoring your content to suit each market is always important, but what specific things...

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    Conversations With Women At Locaria

    Conversations With Women At Locaria

    We sat down with Locaria employees Ayla Taskaya, Victoria Gütter, and Cristina Marín to...

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    Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

    Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

    54% of the internet is in English. However, English speakers only make up just over 25% of...

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    How The Entertainment Industry Drives Audience Engagement

    How The Entertainment Industry Drives Audience Engagement

    A film is a product to be marketed like any other. However, the fundamental...

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    How Can Fashion Brands Expand Their Online Visibility During Fashion Week?

    How Can Fashion Brands Expand Their Online Visibility During Fashion Week?

    Fashion Week is here…Fashion powerhouses have kicked off their annual tour with four stops...

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    Locaria certified to ISO 9001 and ISO 17100 standards

    Locaria certified to ISO 9001 and ISO 17100 standards

    Following an extensive review of Locaria’s workflow and quality processes, the company has this...

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    5 Steps To Ensure The Best Quality Translation

    5 Steps To Ensure The Best Quality Translation

    Quality is key in all aspects of life, and localisation is no exception: delivering...

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    Demystifying the DACH Market Part 1: Switzerland

    Demystifying the DACH Market Part 1: Switzerland

    Have you ever wondered if the official language in Austria might be Austrian, or...

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