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    Locaria > Insights > News & Editorial > Tech

    Machine translation: How to make it work for you

    Machine translation: How to make it work for you

    If you’re planning an international marketing campaign to support an expansion into new global...

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    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

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    Making the Most of Martech Part 1: A Starter Guide

    Making the Most of Martech Part 1: A Starter Guide

    It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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    Position Zero: Are you doing enough to optimise for voice search localisation?

    Position Zero: Are you doing enough to optimise for voice search localisation?

    With enormous potential for ongoing growth in this segment of the ecommerce sector, brands...

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    The Future of Voice Commerce and Localisation

    The Future of Voice Commerce and Localisation

    The world of marketing and retail are filled with hyperbole, especially when it comes...

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    What Google’s SERP redesign means for international e-commerce

    What Google’s SERP redesign means for international e-commerce

    After months of testing, this week Google will be rolling out a redesign to...

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    Why growth in multimedia is helping the localisation industry

    Why growth in multimedia is helping the localisation industry

    A great deal of this growth stems from the increasing usage of artificial intelligence...

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    Marketing to Gen Z – what is the right approach for your business?

    Marketing to Gen Z – what is the right approach for your business?

    More and more members of Gen Z will be reaching adulthood in the coming...

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    4 mistakes that will hurt engagement on social media

    4 mistakes that will hurt engagement on social media

    The explosion of social media in the 21st century has transformed how many people...

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    Cutting Edge Tech – How Is It Shaping 21st Century Retail?

    Cutting Edge Tech – How Is It Shaping 21st Century Retail?

    Businesses operating in the retail industry in the 21st century need to have a...

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    The Nuances of Video Game Translation

    The Nuances of Video Game Translation

    For decades, video games have been a global cultural phenomenon. Closely entwined with the...

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    Demystifying translation memories

    Demystifying translation memories

    When we purchase any service, the three key drivers are time, quality and cost....

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